New Balance 550 collection
The history of the New Balance 550
The 550 was first released in 1991, when the New Balance brand was a huge hit with teenage hip-hop fans. In the 80s, any kid of discerning taste would've turned their noses up at the footwear of choice for dads and gym teachers—but by the 90s, this sneaker brand had become one of the most popular shoe brands out there. The release of more colorful styles helped to draw in younger customers. More than half a century after its founding, New Balance was still evolving and adapting to customer demands.
This running shoe from almost three decades ago may seem totally outdated now, but if you take a look at what’s trending today you might see something familiar: chunky sneakers are back! The exaggerated shape is part of a movement towards oversize items that has been taking place across fashion lately—and it’s not going anywhere soon.
The characteristics of the New Balance 550
The New Balance 550 is a retro running shoe that has been reissued for today’s sneakerheads. It is made of ABZORB® foam and mesh, and it comes in bold colors that are perfect for everyday wear. The 550 looks great with jeans or leggings, and you can use this shoe to dress up basic outfits. It has a sleek design that will make any outfit look more interesting.
The New Balance 550 collaborations
As part of its ongoing celebration of the 550, New Balance has partnered with a number of high-profile brands to reimagine the silhouette. Brands like Concepts, KITH and JJJJound have all lent their designs to the 550.
In particular, KITH's two colorways were inspired by two famous baseball stadiums: Yankee Stadium and Wrigley Field. The Wrigley Field sneaker features a navy blue upper with red leather overlays and gum sole. The Yankee Stadium sneaker features a white leather upper with navy blue leather overlays and gum sole. Both sneakers feature an embroidered logo on the heel tab that depicts the stadium in which they are based on.
New Balance 550 Releases
These are the current releases of the iconic sneaker. The colorways could excite even the most jaded sneakerhead, and with so many options to choose from, you won't have any trouble finding something that suits your style or mood. Plus, now you can match your shoes to your shirt (or vice versa)!